Mingdao takes advantage of the situation, and the excellent skills are constant. SPD Bank has launched the ＂Puhe Life＂ wealth management trust account service system
What are the significant impacts of changes in the macro environment on national wealth management? How can Financial Institution Groups deeply implement the "customer demand" orientation and build a comprehensive wealth management platform?
On August 30, 2024, Wealth Management magazine released the "2024 Wealth Management Trust Account Service Report", which conducted in-depth research on related issues, provided comprehensive and in-depth insights and suggestions for national wealth management, and helped Financial Institutions Group better cope with future challenges and jointly promote financial marekt prosperity and stability. () and its subsidiary Shanghai Trust joined hands with () Life Insurance and other institutions to participate in the preparation of the report, providing professional guidance and opinions.
Based on this, Shanghai Pudong Development Bank has launched the "Puhe Life" wealth management trust account service system, integrating the resources of the pan-ecological alliance of the financial track, giving full play to the functional advantages of trust structure independence and inheritance, promoting integrated wealth management operation, multi-scenario application, and one-stop solution to asset planning, wealth inheritance, risk isolation, education, pension, public charity and other comprehensive service needs, becoming a "life account" that accompanies the whole life cycle of family wealth management.
According to the person in charge of the relevant business, taking "Urawa Life" as the name of the service system, it aims to take "new financial track, new wealth account, and new carrier of capital distribution" as the core positioning, integrate the comprehensive application of "function + capital distribution", based on the three service pillars of "circle chain ecology, scene service, and professional team", and create a new "1 + 3 + N" service system, including a service system of "Urawa Life", Exclusive Handover Series Family Trust, Yuexiang Heirloom Series Insurance Fund Trust, and Yixiang Heirloom Series Family Service Trust as three major account tools to meet the needs of business risk isolation, wealth preservation and appreciation, domestic and foreign asset planning, personal risk prevention, pre-marital property protection, children’s marriage and parenting blessings, education planning, pension planning, wealth inheritance, and charitable arrangements Wait for N types of demand service scenarios, so that more financial services and products that match customer needs can enter more homes.
At the meeting, the relevant person in charge of "Wealth Management" magazine said that the competition in the big wealth management track is becoming increasingly fierce, and the Financial Institution Group must accelerate the "end-to-end" upgrade in business layout and service strategy. With the changes of our country’s population structure, economic growth model and other factors, the connotation of wealth management continues to expand, and the superposition and change trend of "family wealth, family business, family" multi-demand, the independence, inheritance and social value of trust are highlighted. "Life account" with its positioning of full life cycle wealth planning will become a new standard of wealth management, and may become the third account innovation after bank accounts and payment accounts.
Shanghai Pudong Development Bank said that since the beginning of this year, the bank has adhered to the concept of "financial services for the people", implemented the "digital intelligence" strategy, and deepened the "treasury and finance track" as one of the five tracks. In the future, the bank will continue to promote inclusive wealth management, continuously enrich the diversified functions of the trust account service system, build a multi-scenario ecology, connect customer needs with corresponding diversified and full-service resources with wealth management service trusts, make "Puhe Life" an option for more families, promote the close connection between residents’ wealth and emerging productivity, and provide a strong driving force for high-quality economic and social development.